This balm softens and smooths beards and mustaches. Formulated not just for styling, but also for nourishing the hair and the skin underneath.

Maapilim laid its roots in 2015 in Tel Aviv, on the balmy coast of the Mediterranean. Inspired by the city’s electric energy, we set out to create products that reflect life here: vibrant, lush, and defined by the tide.

Our products are created with the region’s iconic natural oils and extracts, that are known for their benefits to the skin and hair.