Hard working men don't have time to mess around with messy sprays that leave them smelling like they were attacked by the perfume lady at the mall. They need a fool-proof way to smell good on the go. These concentrated cologne balms melt at your fingertips for precise scent application. A 1.5 oz tin lasts a good long time even with multiple applications per day. Smells like the freedom of fresh air, not your grandmother’s living room.