Ultra-pliable hair paste with medium strength hold and a matte finish. Formulated to define hair's texture for an effortless look while using moisturizing ingredients to keep hair healthy and hydrated.

Maapilim laid its roots in 2015 in Tel Aviv, on the balmy coast of the Mediterranean. Inspired by the city’s electric energy, we set out to create products that reflect life here: vibrant, lush, and defined by the tide.

Maapilim's products are created with the region’s iconic natural oils and extracts, that are known for their benefits to the skin and hair.